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Posted on: August 23, 2022

River Place Apartments Fire Response and Ways to Help

Screenshot 2022-08-23 132945

A multi-agency resource center (MARC) will open on Thursday, August 25, 2022 from 1:30 to 7:30 p.m. at Brown Deer Elementary School, 5757 W. Dean Road, for people displaced by a fire Saturday afternoon at a residential apartment complex at 4130 W Hawthorne Trace Road. The American Red Cross, Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago, the Brown Deer School District, the North Shore Fire/Rescue, the North Shore Health Department, the Brown Deer Foundation, and the Village of Brown Deer are partnering together to ensure that families and residents in the recent apartment complex fire can acquire the necessary resources they need to overcome this tragic incident. Meals will be provided.

The MARC is meant to bring many resources into one place in an effort to streamline assistance. This one-stop shop will provide resources and referrals for those in need of services. The MARC allows Red Cross disaster workers to meet face-to-face with impacted residents, open financial casework for those who qualify, connect clients with resources or referrals, and help all clients with their road to recovery. Red Cross Disaster Health Service and Mental Health Service volunteers will be available to help residents replace medical items that may have been lost or damaged and provide comfort to those in need. The Red Cross works closely with local partners to create plans and coordinate recovery services. If you are displaced or know someone who has been affected by the fire, please contact the Red Cross at 1-800-236-8680. They will continue to work with all individuals involved in this fire in the days and weeks to come.

Every eight minutes, the Red Cross helps someone affected by a disaster. Financial contributions to the Red Cross allow them to deliver critical help to people who need it – anytime, anywhere. Visit to donate. Every single donation makes a difference in someone’s life.

The Brown Deer Foundation set up a donation fund at Tri City National Bank. The fund is called “Brown Deer Foundation Emergency Fund”. Anyone can make a donation to the fund at any Tri City National Bank branch. Community members impacted by the fire who need financial assistance can contact Tom Lieven with the Brown Deer Foundation at 414-254-5103. The Brown Deer Foundation is a non-profit 501(c)(3) organization established to enhance the quality of life for the people of Brown Deer by receiving and administering gifts for public, charitable, and educational use. 100% of the donations to this fund will go directly to the affected residents.

Goodwill is a long-standing community partner of the American Red Cross and has been supporting people displaced by fires across Southeastern Wisconsin through their Goodwill

Cares Community Assistance Program. Goodwill is partnering with community groups to ensure families in the recent apartment complex fire will have the opportunity to obtain much needed clothing and household items at Goodwill Store and Donation Centers. School children impacted by this unfortunate incident will receive backpacks and new school supplies from Goodwill Cares. Thanks to the community for the outpouring of support; a great way to support the families impacted by the fire is to donate new and gently used home goods and clothing to your local Goodwill. To find the nearest location, visit

Thank you for your generosity and community response to this disaster. Please do not bring any physical donations to the MARC site.

Summary of Incident: North Shore Fire/Rescue was dispatched to 4130 W. Hawthorne Trace Rd. in the Village of Brown Deer at 4:05 p.m. on August 20, 2022, for a report of a structure fire in an apartment building. The first arriving units found a significant fire in the attic of an approximately 110-unit apartment complex. Firefighters, with the assistance of Brown Deer Police Department, rapidly evacuated the building and began fire suppression efforts. The fire was extinguished in about fifty minutes. One firefighter suffered minor injuries on scene and has returned to duty. No occupants reported injuries. The cause of the fire is under investigation, but it may be related to a lightning strike of the building. Forty-two of the 110 units in the building are not currently habitable. Approximately ten of the units suffered fire damage, the remaining units are uninhabitable due to either smoke/water damage or because the specific area of the building does not have power.

Primary Public and MARC Contact

Shana Beal


Red Cross Media Contact

Laura McGuire, Regional Comm. Manager


Goodwill Media Contact

Jess Owens, Communications Manager


Brown Deer Foundation Contact

Tom Lieven, Treasurer


North Shore Fire Contact

Daniel Tyk, Battalion Chief

414-357-0113 ext. 1513

North Shore Health Contact

Becky Rowland, Health Director


Brown Deer School District

Monica Kelsey-Brown, Superintendent


Village of Brown Deer Contact

Tyler Burkart, Village Manager


Brown Deer Public Library Contact

Dana Anderson-Kopczyk


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